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MWEB: Witchcraft
To make isiXhosa-speaking consumers (the 2nd largest language group in South Africa) aware of their affordable Internet package, MWEB tapped into Xhosa folklore. isiXhosa speakers inhabit two worlds at...
View ArticleMWEB: World AIDS Day Wi-Fi
While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make...
View ArticleMWEB: The MWEB #dinnercam
A social media activation for food photographers.Video of Introducing the MWEB #dinnercam
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